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The screenshots also show different aspects of the game, starting with the most engaging (character and home customization) and moving on to more general aspects such as “play together.” Each image is accompanied by callout text that describes the feature, such as “shape your Sim’s lifestyle,” utilizing the shades of green associated with the brand and placed alongside a Sim character. It’s accompanied by energetic, cheery music to engage users. The video quickly showcases several aspects of the game, such as character customization, the range of stories players can tell, chat functions and so forth. It comes in at #18 for “life story games,” “simulation” and “My sims freeplay.” The app also ranks #20 for “life sim” and #24 for “decorate games,” which are high-volume terms that are relevant to the app’s functionality.Ĭreatives: The Sims Mobile uses five screenshots and a video. Its rankings do tend to falter at some points, though. It’s the top-ranked app for many “Sims” searches, including “sims animals,” “sims ambitions” and “sims online.” It’s also in the top five results for “free simulation games,” “make a house,” “play with life” and “world games.” Additionally, the app ranks well for a number of competitor terms, such as “Avakin Life” (#11) and “Bitlife” (#12). On the Apple App Store, The Sims Mobile is ranked #24 in the Simulation category.
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However, there is always room to improve, so where can The Sims Mobile grow? For this week’s App Store Spotlight, we take a look and see how The Sims Mobile’s App Store Optimization checks out. While originally a desktop game, The Sims is available on mobile devices as The Sims Mobile, where it’s maintained a strong presence in terms of keyword rankings and downloads. The Sims is a long-lasting and popular game, wherein users can create characters and control their lives. The Sims Mobile App Store Spotlight July 9th, 2019
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